Cultivating Customer Journeys: White Clarke Group Launches Customer Direct Portal in North America

ALPHARETTA (April 20, 2021) – As part of the latest CALMS loan origination software release, White Clarke Group has launched the CALMS Customer Direct module, developed to support lenders in digitizing their services.

CALMS Customer Direct simplifies the end-to-end finance application journey, from initial application capture, finance calculations, and credit decisioning through to document collection, verification, and loan boarding. With an enhanced user experience, Customer Direct empowers customers to complete a finance application digitally, at their own pace, from any device.

CALMS Customer Direct’s offering includes built-in solutions for eSignature and digital verifications. The AI chatbot feature is powered by Machine Learning and Natural Language Processing, allowing it to intelligently respond to customers and guide them towards the most suitable finance options.

“The pandemic has accelerated digitization in the finance industry. Borrowers now expect lenders to provide the option of a 100% digital loan origination experience,” stated Shim Mannan, EVP of Product and Business Development at White Clarke Group.

“With the increased emphasis towards digitization, our customers have requested an expanded feature set for the direct space. With the latest CALMS Customer Direct update, we’re able to offer a suite of services that allow lenders to support the full loan origination lifecycle. Lenders have the option of using the APIs to integrate their existing digital portal with the LOS. We also offer a configurable user experience that can be white labeled and integrated into the lender’s existing digital suite. We’re very excited to support our lending partners in offering an end-to-end, multi-channel, digital loan experience.”