Lightico Launches Digital Completion Cloud to Fix Broken Customer Journeys and Unify Siloed Solutions

With B2C demand for digital customer-facing solutions continuing to hold strong, completion cloud will enable fast and efficient implementation

New York, NY, September 14, 2021 –Lightico, whose next-generation digital completion platform is used by major companies in the insurance, automotive, telecom and financial industries to help millions of their customers eliminate roadblocks to deal completion, announced today the launch of its Digital Completion Cloud to enable B2C companies to gather eSignatures, collect documents, perform Identification and Verification (ID&V), accept payment and more in a single, realtime, mobile-first platform. With just a few swipes and camera snaps, customers are able to complete entire processes such as auto loans, account openings, insurance claims and more on their mobile phone securely, without the need for an app.

The Digital Completion Cloud is a no-code, mobile-first solution for companies to quickly and seamlessly complete high-friction interactions with customers such as auto loans, insurance claims and onboarding or opening of new financial accounts. Unlike the majority of digital solutions in use today, such as legacy eSignature providers, which are siloed and create disjointed journeys, the Digital Completion Cloud unifies these processes to enable B2C businesses to complete these steps in a highly convenient and efficient multi-purpose channel.

“By combining all of the key elements necessary to take a customer from ‘yes, I want that product or service’ to actually completing the sale or process, the Digital Completion Cloud means a much faster turnaround time which increases business efficiency and leads to happier customers,” said Zviki Ben Ishay, CEO and Cofounder at Lightico. “Dozens of surveys and studies have shown what we intuitively already knew – broken digital journeys lead to frustrated customers and a far lower rate of completion and that means significant amounts of revenue that are left on the table after the customer has already agreed to make the purchase. There is no need for that.”

Already in use by leading companies such as Capital One, who also invested in the company twice, GSK, BT, Metlife and more, the Digital Completion Cloud has already shown significant business impact across a wide variety of KPIs including:
• Finance: Turnaround time for New Account Openings from 7 days to less than 1 hour
• Telco: NPS improvement of 4 points
• Insurance: 90% document completion rate in less than 10 minutes
• Auto Finance: 80% faster Time to Funding
• Auto Finance: 94% eSignature Completion Rate
• Healthcare: 8 minute Turnaround Time to Consent

In addition to combining previously siloed solutions such eSignature and payment into a unified platform, the Digital Completion Cloud allows for advanced workflow capabilities which can intelligently guide customers through the necessary steps they need to complete their journey without the need for redundant inputs or follow-up journeys.

“It bears repeating that customers compare every experience – whether it is opening a bank account or filling out a FNOL (First Notice of Loss) claim – to how they buy on Amazon. If you are not providing that level of customer-centric, seamless service then you will quite literally be left behind,” said Gilad Komorov, Chief Revenue Officer at Lightico. “Customers expect service providers to offer them an easy process that can be done with a minimal number of clicks. The good news is that not only does the Completion Cloud offer customers that experience, the benefits to business are crystal clear: faster processes, more completed transactions and better ROI.