Lightico Promotes Yotam Haroosh to Sales Director of Consumer Lending

Haroosh will lead veteran sales team as demand for Lightico’s Digital Completion Cloud grows in competitive auto lending space

New York, NY, June 29, 2022 – Lightico, leading provider of digital customer interactions, has promoted Yotam Haroosh to Sales Director of Consumer Lending as part of the company’s rapid growth in the lending space. The promotion follows over five years at the company and consistent leadership on large accounts across a variety of industries, especially Auto Lending.

“Lightico has been incredibly successful in the Auto Finance and Consumer Lending space, working with industry leaders in the likes of Capital One, West Lake, and Global Lending Services,” said Gilad Komorov, Chief Revenue Officer at Lightico. “Yotam has been an integral part of building many of these key relationships from the early days of the company and is the ideal candidate to lead the Consumer Lending team to even greater heights.”

Haroosh has been involved in tech consulting and sales for over a decade, serving most recently as both Senior and Enterprise Account Executive in Lightico’s Revenue Group. Prior to this, Haroosh served as VP Business Development at Robohold as well as serving as a Sales Manager for several other companies in the|Financial Services and Insurance spaces.

“I’m honored and excited to lead the Consumer Lending team and help leading companies around the world enhance, optimize and digitize their customer journeys,”said Haroosh. “If the past two years have  proven anything, it is that the need for seamless, mobile-first journeys are key to business continuity, efficiency and growth for customer-facing businesses. I look forward to continuing my work alongside the rest of the Lightico Sales Team as we lead the way in Digital Completion.”

Using Lightico’s Digital Completion Cloud, businesses are able to quickly and efficiently complete high-friction interactions with their customers such as auto loans, insurance claims or the opening of new financial accounts. The no-code, mobile first platform combines key elements of customer facing interactions including eSignature, document collection, identification and verification, payment into a powerful tool box for B2C businesses to improve efficiency and customer satisfaction.