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Trust Science and Conecta Marketing Group Partner to Help Lenders Find Invisible Prime Prospects

The partnership powers lenders with risk-intelligent marketing capabilities, powered by the Trust Science and Conecta platforms

Trust Science, a loan applicant sourcing, screening and decisioning platform, and Conecta Marketing Group, a digital marketing and communications platform, announce their strategic partnership. Trust Science’s Al-powered credit decisioning platform will enhance Conecta’s unified marketing platform to enable clients to find Invisible Prime™ prospects and gain a competitive edge, combining industry-leading credit assessment capabilities with a comprehensive suite of digital communications and marketing tools.

“Trust Science’s robust, data-driven platform is proven to help lenders like our clients to identify Invisible Prime™ borrowers,” said Andres Huertas, Founder & CEO of Conecta Marketing Group™. “A collaboration between our two companies to help lenders expand their offerings and improve conversions was just the next natural step to take. Working together we can help lenders to take more control of client acquisition.”

Conecta Marketing helps lenders and dealers bring to light the “invisible” prospects by integrating the use of digital communication channels to complement their current marketing efforts. Lenders that have never used digital communications to engage with customers and prospects have a huge segment of their ideal customer base that is completely “invisible” to them, resulting in approximately $3 billion dollars in missed opportunities per year that are unlocked by adopting a comprehensive approach that includes digital marketing to unlock potential customer interactions and revenue streams.

The addition of Trust Science to Conecta enables lenders to offer a more seamless customer acquisition experience with pre-qualification and pre-approval capabilities, bringing to bear the full credit decision (including rate, loan amount, payment, and term) in seconds with its advanced, Al-powered credit decisioning solutions.

“Andres and the team at Conecta Marketing offer a depth of digital communications and marketing expertise that is often unattainable by many lenders,” said Evan Chrapko, Founder & CEO of Trust Science. “We believe that the combination of our capabilities will allow lenders to truly capture and better serve their digital customer segments, and Conecta’s digital communications ecosystem will further enhance the value of the Trust Science platform to lenders seeking to improve their digital customer experience.”

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